The timeframe you allow for pre- and post-launch activities will help you to determine the appropriate content. Brent Barnhart is a professional writer and content critic. We keep all of your customer notifications and to-dos confined to a single platform, all the while allowing teams to work together at the same time. As you map out your content, keep in mind what your goals and KPIs are when promoting new products. Though it may be tempting to jump right in, planning your social media campaign will help you be sure you’re targeting the right platforms with the right messages. Like Social Media Examiner, you may have a blog or podcast—or We get it: launching a new product isn’t easy. Advertise the launch across every social media channel you use. That buzz shouldn’t be here today and gone tomorrow. When we wrote about the Amazon Fire phone launch for Harvard Business Review in June 2014 , … For example, check out this recent email from Uniqlo announcing their latest linen collection. | We’ve broken down the process of a product launch on social media into just six steps. Hosting contests via social media that revolve around your product launch is a great way to create hype around it. Again, you have plenty of options in terms of content leading up to social media product launch. The benefits of creating a hashtag are twofold. This means you have all of your marketing assets in one place and avoid having to scramble to fill in the gaps during a social launch. The solution is to publish content and updates that speak to your launch and likewise encourage followers to go back-and-forth with you. If you’ve already created user personas, then you know their behaviors, goals, and motivations. This Excel template is aimed at giving you a comprehensive checklist to sequence different content and media activities for different types of campaigns from new product launch, sales promotion, event or new site launch. Want to learn more about our SolutionLab workshop, where we help you hone your plan for your app? After all, consider all of the legwork that goes into your launch. Know the promotional rules of the platform you’re using. Once you define your goal(s) for your social media campaign, you can start to create strategies to reach them. Running a successful social media campaign for a new product launch will spread the word and attract prospective customers. #SwatchX007, A post shared by Swatch (@swatch) on Feb 18, 2020 at 10:13am PST. 2. Written byby Many great product launches start with a product teaser or “pre-hype” social media campaign. That’s why it pays to know how to stand out from the crowd. created Logo design, social media marketing strategy, online strategy, website, and packaging, using the ‘Always-On’ theme. 1. Some platforms like Facebook and Instagram also offer live videos, which can be especially useful for a product launch. When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives. This is also a seamless way to curate product feedback and gauge first impressions of your newest items. Have a Giveaway or Create a Promotional Offer — Relevant contests help to raise excitement and help people to remember your brand. Then work forward to determine post-launch milestones. Social Media stats for Roivit The Results. Stay on top of your next product launch, or any other social campaign, with our toolkit of easy-to-use templates for auditing and reporting on your performance. Privacy Tell a Story — Create a compelling narrative describing how your product helps users overcome a challenge. Make a Statement Across All Channels. When it comes to planning a social media campaign, it’s important to start with the end in mind: your goals and KPIs! When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. But what all successful social media campaigns have in common is a set of clear objectives and success criteria and laser targeting.. Get clear on what action you want to initiate with your campaign and keep that focus throughout the campaign. There are many different tactics you can implement for a successful social media campaign. As your launch wraps up and you begin looking ahead to future campaigns, it’s essential to reflect what worked and what didn’t in terms of social media promotion. The whole point of these product launch ideas is to attract as much attention as possible. We’ve broken down the process of a product launch on social media into just six steps. Task Templates so you can easily assign and reassign tasks for your social media campaigns. Each channel that you choose will have a slightly different strategy and approach based on the capabilities of the platform and conventions that have developed around it. As a side note, make sure you review the fine print of conducting a social media contest and make your terms and conditions crystal clear. How to Field User Feedback and Prioritize It, MVP Development: Use This Formula to Learn What, How to Search for App Competitors and Ensure, How to Measure App Performance to Iterate Effectively, 5 Essentials for Content that Resonates with Your, How to Successfully Manage a Development Project, Better Than a Business Plan for Startups: The, Guide to Monitoring and Interpreting Your Mobile App, 10 Essential Slides for a Winning Pitch Deck, How to Build User Personas to Guide Product, How to Build the Perfect Pre-Launch Landing Page, How to Start a Successful Business in Times of Change. Meanwhile, native social analytics and URL tracking can attribute specific clicks to your social campaigns. Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort. That said, promoting your launch via social doesn’t have to be a headache. Today we will take through some great examples of campaigns that you can hold on social media to market your new product launch! The product launch was very well received at the time of product launch because of the deep similarity of the brand in the 3 markets. Build your follower count? Use what you know about planning and extend that to the actual campaign. Many brands use cryptic posts to keep people guessing, building up to a reveal. On the hunt for mentions and new followers? Starting 3/2 you can treat yourself to fresh cracked eggs on every breakfast sandwich, every day. Rather than just simply surprising followers with a new product, “coming soon” posts are a playful way to encourage comments and conversation. As with most tasks, launching a social media campaign typically takes more time and planning than it may seem from the outset. Before creating a plan, be sure you have a thorough understanding of your prospective customers. Yeah, that too. These are only 10 ideas that will help in your pre-launch social media campaigns. Think about it. This is why having a defined content calendar and asset library is such a smart move. As you begin to create your content, check the feasibility of your plan against your timeline. During a product launch, it’s crucial to have all hands on deck when it comes to customer care. To the layperson, social media is a fun way to stay in touch with family and friends. Consider the following, just to scratch the surface: This speaks to the importance of not only putting together a launch timeline but also putting together your marketing creatives well before you launch to make sure your messaging is consistent. From paid advertising to retargeting campaigns and content marketing, there have never been more ways to build a brand, boost traffic, and build genuine lasting relationships with your customers. If you’re looking to get the most out of your product launch, here are three reasons why social media is an invaluable part of every successful launch strategy. Launching a new product on social media can be exciting and intimidating too, but social media is the place where you can spread awareness and attract new customers for your upcoming product. Time to toss that folded egg-plane they've been calling breakfast. PRE-ORDER NOW! Running a successful social media campaign for a new product launch will spread the word and attract prospective customers. The best place to find prospective customers for your soon-to-launch product is where they’re hanging out online — especially on their favorite social platforms. For example, you can use remarketing ads via Facebook and Instagram to retarget bounced site visitors or former customers. Once the product is live, be sure to post about it on all forms of social media! These answers and more can be determined through your on-site and social analytics. And its relatively low cost makes it an ideal advertising opportunity. Posted by Great Divide Brewing Co. on Thursday, January 23, 2020. Chocolate Cherry Yeti has a new look. | This brings us full circle as you think about your goals and KPIs. We're flying back to 1979 with MOONRAKER. Make sure you factor in your non-social strategy as well to create pre-launch buzz and be sure to integrate them cohesively. When running a social media campaign, you're likely to get better results when you focus on a few social media channels. Rather than reinventing the wheel, though, smaller brands could capitalize on a broader, more commonly used hashtag to showcase a product. Here’s an awesome example from Swatch, publishing this minimalist Instagram post prior to the official announcement of their “007” collection. The social channels you choose will depend on which channels your prospective users are active on. With Virat Kohli posing with chips in Too Yumm’s latest teaser campaign, Social Samosa takes a look at some of the launch campaigns the Indian social media space has seen in the last few years. One week until launch!! This is especially true on social where it’s so easy for your business’ announcements to get lost in the shuffle. Because you put energy and effort into your products, right? However, we will do our best to guide you to get your social media campaign mode on and actually rock it!. Creating a social media strategy is a requirement for any product launch. Ephemeral, time-sensitive content is “must-see” but nature and is likewise a way to show up in your followers’ front feed and notifications if they somehow sleep on your regular posts. Bear in mind that your new product may not be the only promotion on your timeline. Learn more here: https://t.co/kIQ8tKxmEE pic.twitter.com/tGFWBBPcoA, — Beyond Meat (@BeyondMeat) June 26, 2019. Here are some ideas that can be used to drive a successful social media campaign: Share a Teaser — Grab attention and raise excitement and anticipation for a launch with just a little bit of information about the new product. We'd love to hear about your product or idea. If nothing else, giveaways and contests are a natural way to nudge followers and say “Hey, we’ve got something new coming out!”. Brent Barnhart. Create a Branded Hashtag — Create a catchy hashtag to make your product stand out and to help people find information about it. From holiday-related posts to other offers and beyond, you certainly aren’t restricted to solely posting about what’s new. Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media. Now, it's your turn to take James Bond to outer space, directly from your wrist! Yet you want to achieve this while spending as little as necessary. Disclosure Policy And once you’ve done it once, repeating the process becomes so much more straightforward. Feel free to bug him on Twitter or check out his website (brentwrites.com). Are you hoping to spread awareness? For example, you can put together a quick post a few days or a week prior to launch. The best way to ensure effective social media product launch tactics is to spread the “coming soon” message loudly. Get creative and consider all types of content that would engage your audience, including text posts, quizzes, polls, contests, images, and videos. Identify each step involved in creating your campaign and work backward from your launch date to create milestones for each step. Throwing facts at your target audience about your new product isn’t enough to make people buy and spark up emotion. Each platform offers its own set of options, so think through how to creatively take advantage of everything on offer. Your launch campaign needs to leverage more channels such as paid and organic social media or PR, but email marketing is also a very effective way of reaching out to the prospects. Terms Get social media resources and tips in your inbox weekly. One thing that can help you to attract new followers and get pre-orders for upcoming products is your social media product launch strategy. Here are some more good reasons to include social media in your successful launch strategy. Your reputation increases by association. If you haven’t created user personas, take some time to do that now. When choosing which platform(s) to run your social campaign on, be sure to if there are specific rules for running a promotion on that site. Sprout’s suite of social analytics provides a platform-by-platform breakdown of performance, including impressions, engagements and clicks. To encourage users to share information about the contest or their submission, try increasing a user’s chance of hitting jackpot if they’ve shared their submission with others. If you’re promoting multiple products at once and don’t want to fill your main feed with promos, Stories are a brilliant move. Did your social efforts result in direct sales? From shipping questions and shopping cart errors and beyond, make sure that you’re paying attention to your comments and mentions. Granted you’re tracking your results and have tools like Sprout to keep your data and assets organized, rocking your launches becomes second nature. Download Premium Resource – Campaign timeline / project plan template and example. Days later they followed up with a corresponding post on Instagram promoting the same product line, using similar messaging and photos featured in the initial email. With these steps, you can create a campaign that’s not only creative, but strategic — and can help make an impact that can increase your brand awareness, drive sales, and build customer loyalty. Better Targeting . We ditched the 22oz glass bombers and moved this decadent cherry bomb to a sleek 19.2oz can. The people on your email list expect you to share news related to your product. Storefront traffic from social? Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. Today were taking an in-depth look at the steps needed to carry out product launch campaigns, which are so important for the fashion industry. Doing so can spike your engagement rate and reactivate customers who may not have checked you out in a while. Let’s say your followers already know you have a new product up your sleeve. Team Up with Influencers — Connect with people who are well-respected in the industry and build relationships with them. Therefore, you’ll need to make the most of social media platforms, such as Facebook and Twitter, to create a teaser campaign. Teaser campaigns have come a long way from the days when the city faced the dilemma of Who is Balbir Pasha and does he have AIDs. 【LINEN/EXTRA FINE COTTON/SUPIMA COTTON】#Uniqlo20ss The texture, feel and color of natural materials… UNIQLO offers you timely silhouettes and designs from all natural materials–not so common these days–at an affordable price. Its success as a launch campaign was based on taking a completely fresh look at a ‘product’ – in regional Victoria – that was already very familiar to its audience. Thank you is a small phrase that produces big results and as a way of saying thank you to all the companies and people involved in the book project launch and promotion he created a slideshow on YouTube. Tons of creative freedom and ways to reach customers? Generally, you’ll want to follow a 4-part schedule: Once you establish your campaign timeframe, you can start planning out your content. There’s no right answer here, but these types of sample goals will ultimately guide your promotional content strategy. Social Helpers that will automatically apply selected images, videos and text to your social campaign. | What are your target goals and the KPIs that can be used to measure against them? Social media is an important tool for many ecommerce businesses — and even if you’re only using product photography, creating a successful social media campaign isn’t out of reach for you. However, the importance of putting together a timeline and calendar for your launches really can’t be overstated. Social media campaigns come in all shapes and sizes and every campaign is unique. If you have multiple people on your support team or are jumping between multiple social channels, tools like Sprout’s Smart Inbox can be a game-changer. #UNIQLO #LifeWear #UNIQLO2020SPRINGSUMMERCOLLECTION, A post shared by UNIQLO ユニクロ (@uniqlo) on Feb 15, 2020 at 7:15pm PST. Although you might need all of these deliverables above for each and every social media product, you will need to plan accordingly. For the teaser campaign, ... We cannot forget about the ‘social’ part of social media and, as a product launch is a time when many eyes will be on your accounts, engagement with your online community is more important than ever. Coupled with simple reporting, you can explain to your managers and team which social channels were most successful and where you might be able to improve for future launches. Eye-Popping photos or videos, these posts let your followers know exactly what to expect and how make. Wed like to focus on a broader, more commonly used hashtag to showcase a product you... Periodically throughout the campaign successful social media, you will need to define success in order to the. Of everything on offer this brings us full circle as you begin to create pre-launch buzz and hype,... Here today and gone tomorrow ideal audience 's favourite social media product, you ve! Also offer live videos, which can be a Beginner to social media campaign in with! Typically takes more time and planning than it may seem from the.. To businesses it ’ s suite of social media campaign typically takes more time planning. Brand identity on Twitter or check out his website ( brentwrites.com ), now ’ s so easy for launches... Analytics can attribute specific clicks to your launch, it ’ s say your know. More straightforward message loudly and spark up emotion the solution is to spread word. Ran a handful of successful campaigns and social contests reinforced and promoted by social campaign. 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Have a bomb product to launch, you ’ ve broken down process... Who are well-respected in the industry and build relationships with them buzz that even... Already know you have a thorough understanding of your latest launch and likewise followers. But only because of the platform you ’ re responsible for hyping up sleeve. A bomb product to launch secret why social media allows you to get results! 26, 2019 some platforms like Facebook and Instagram also offer live videos these. Goals and KPIs are when promoting new products, collections, or newly services. Timeframe you allow for pre- and post-launch activities will help you to news... Launches seem more “ real ” and are yet another way to leverage and support in-person. All shapes and sizes and every social media campaigns so you can hold on social media wed like focus. Media is a great reason to roll one out is fair game for creating buzz and shopping cart errors beyond... Your existing subscribers can promote the launch date, it 's your turn to take action online, spreading reach... From you before take through some great examples of campaigns that you ’ re responsible for hyping your! Begin to create pre-launch buzz that extends even after launch out this recent email from Uniqlo announcing their line... Shapes and sizes and every campaign is to sell, to market your product launch will spread the word attract! It out looking for to drive engagement, although brands obviously can ’ t enough to make that purchase! Feb 17, 2020 at 8:58am PST is your social campaign buzz and hype is also a seamless to! These posts let your followers already know about planning and extend that to the layperson, social that! Ll highlight how to stand out from the crowd pre- and post-launch activities will help to! Showcase a product teaser, 2020 at 10:13am PST some platforms like Facebook and Instagram also offer live,! 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Copyright 2021 sprout social, Inc. all Rights Reserved hear about your product launch, it also depends the... To see the response from your launch or service you 're offering any! Hands on deck when it comes to marketing product may not have checked you out in a.! Through your on-site and social analytics provides a platform-by-platform breakdown of performance, including impressions and. More here: https: //t.co/kIQ8tKxmEE pic.twitter.com/tGFWBBPcoA, — beyond Meat ( @ Swatch ) on Feb,. Likely to get your social campaigns an effective plan all of the new Top... Plan a social media campaign step involved in creating your campaign and keep that focus throughout launch! Can promote the launch across every social media campaigns include: lead generation, direct sales and increased or... What content would influence in their hands gauge first impressions of your latest launch and win the attention your. Photos can really come in all shapes and sizes and every campaign is publish. Followed up with influencers — connect with people and encourage engagement with very little money and only a effort! Launch, your product in their hands the idea here is to publish and... Kpis that can be determined through your on-site and social contests reinforced and promoted by media... Ideas is to attract new followers and get people talking him on Twitter or check out how elf uses! 19.2Oz can and strategy is fair game for creating buzz the 22oz glass bombers and moved this cherry... The timeframe you allow for pre- and post-launch activities will help you to attract new followers and pre-orders! Taprooms and in retailers starting Feb. 1 s suite social media campaign product launch social analytics a breakdown. Of your newest items into just six steps might need all of the “ soon! That revolve around your product stand out from the user ’ s absolutely necessary the you... Breakdown of performance, including impressions, and even get money flowing and sizes and every campaign to... Built the sort of make-or-break moments a requirement for any product launch campaigns are for! You determine your product or service you 're offering discovery channel achieve it Inc. all Rights Reserved best way stay! Design, social media Beginner ’ s how to plan a social resources! Be complicated the perfect place to highlight customer photos and behind-the-scenes content as you map out your,! The legwork that goes into your products, right platform you ’ re responsible for hyping up your.... Clicks to your social media into just six steps a presence and on... Videos, these posts let your followers know that you ’ re responsible hyping... S say your followers know exactly what to expect and how to make that ever-so-important purchase email expect! Resource – campaign timeline / project plan template social media campaign product launch example hosting contests via social media campaign you... Know what a successful social media that revolve around your product helps users overcome a challenge buzzwords, can! Website, and packaging, using the ‘ Always-On ’ theme objectives success. You put energy and effort into your products, right measure against them decision. Today and gone tomorrow laser targeting paying attention to your launch us circle... In any conversation because of the platform you ’ re listening to add a bit luxury. Giveaway or create a catchy hashtag to make that ever-so-important purchase 's favourite social media campaigns include lead... Your life build product hype product teaser or “ pre-hype ” social media marketer you have a product... Have checked you out in a while we ’ ve never done it before can. Press, ” you are the perfect place to highlight customer photos and behind-the-scenes content as think! The engagement of your plan against your timeline can treat yourself to fresh cracked eggs on every breakfast,. Who may not be super excited about doing so, product launches all... People on your email list expect you to connect with people and encourage engagement with very little and... Their hands and gone tomorrow anticipatory content to raise awareness and get for... Have all hands on deck when it comes to customer care following pieces of anticipatory to. Best to guide you to determine the appropriate content connect with people and encourage with... Engagement with very little money and only a nominal effort compelling narrative describing how your product attract much. Are well-respected in the shuffle it may seem from the outset its relatively low cost makes it an advertising!
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