Email Marketing Style Guide for MailChimp Header image. On the other side of the spectrum, there’s MailChimp’s content style guide. Here’s how to create your header image: 1. Link your header to your department’s web page. Use simple words and phrases, avoid gerunds and hard-to-translate idioms or words, focus on the specific task, limit the number of sentences per paragraph. Only use ordered lists for step-by-step instructions. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. Be aware of what’s going on in the news when you're publishing social content for Mailchimp. The Mailchimp content styleguide can serve as a solid jumping-off point if you’re creating your own guide, offering inspiration and a potential format to follow. Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. The entire guide is searchable, so you can go straight to the item youâre looking for. Please use it as a reference when youâre writing for Mailchimp. If you work at Mailchimp. Crop screenshots tightly around the action to focus attention. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide ... A collection of original content that celebrates the entrepreneurial spirit. This is our company style guide. Creative Commons Attribution-NonCommercial 4.0 International License. Patterns; Foundations; Color; Data Visualization; Grid System; Typography; Components; Buttons Someone reading technical content is usually looking to answer a specific question. At Mailchimp, technical content appears primarily in our guides and tutorials. H3: Get inspired and learn best practices. This is our company style guide. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Follow. Nancy Pong. 3. Technical content articles vary in target audience, goal, and tone. That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. From the guide. Include each type of content your team creates. Follow. Add “alt text” to the header so it is available for screen reader technology. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Think of it like this: MailChimp Content Style Guide. We invite you to use and adapt this style guide as you see fit. Ольга Жолудова. Itâs not traditional in format or content. Reference the two header image layout options illustrated below. Could they be frustrated? Use links to make related content available. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. MailChimp Content Style Guide. Mailchimp technical content is built from templates, which serve different purposes and readers. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. This style guide was created for Mailchimp employees, but we hope itâs helpful for other content and communications teams too. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. Follow. [email protected] ’s style guide prepares any … Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. mailchimp content style guide. … 2. content-style-guide/01-writing-principles.html.md. Technical content talks to users when support agents canât. When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. More than 50 million people use GitHub to discover, fork, and contribute to over 100 million projects. Do you use Mailchimp? 5. Please … This can be a somewhat complicated challenge. Its ease of use makes it the choice of a very large number of small and medium-sized companies. Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. Do not use social media to comment on trending topics or current events that are unrelated to Mailchimp. Set up and purchase ads for Facebook or Instagram without … Technical content uses organization, capitalization, and other formatting to help convey meaning. Someone reading technical content is usually looking to answer a specific question. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. At Mailchimp, technical content appears primarily in our guides and tutorials. Edit and Design. It helps us write clear and consistent content across teams and channels. The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Is the reader a prospective user, a new user, or an experienced user? This guide goes beyond basic grammar and style points. Respect. Link your header to your department’s web page. If … Include a voice and tone section within your content style guide to get your … It's easy to use - start for free today! When relevant, provide a brief outline of an articleâs focus in an introductory paragraph or section, and stick to the topic at hand. Use Mailchimp to build and send emails for your contacts. We may deviate from or combine elements of different templates to best serve the reader. Templates should be considered guidelines and are not intended to be prescriptive. MailChimp. For each project, consider your audienceâs background, goal, and current mood. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our products. Back to the Top. Helpful Hint: If your brand has a documented set of core values that also should influence how your content is positioned, consider adding it as a reference in your style guide. It's also public-facing, but much more comprehensive. Treat readers with the respect they deserve. Be as clear as possible. With every piece of content we publish, we aim to: Empower. Developer Tools Integrate your data for smarter marketing. Trending topics. Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide Guidelines and resources for web writers and editors. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. May 10, 2016. © Mailchimp 2020. This is our company style guide. Focused users often scan an article for the part that will answer their particular question. Writing Goals and Principles. Separate steps into logical chunks, with no more than 2 related actions per step. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. Anja Wedberg. If you find youâ re getting too far from the intended topic, then you may need to create a separate but related article. This is particularly critical when a user may be new and/or frustrated. We break a number of grammar rules for clarity, practicality, or preference. Learn more about alt text. When a user clicks the title of an article, they expect to find the answer they want. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. Mailchimp Style Guide Pdf – Is GetResponse The Ultimate MailChimp Alternative For 2021? Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. Ольга Жолудова. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. Ask these questions: We donât want to overload our audience with unnecessary information, choices, or complex ideas or phrases when we donât have to. Someone reading technical content is usually looking to answer a specific question. Follow. Step 5. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on … Itâs completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. Facebook and Instagram Ads. Here are some examples of article templates we use. Is the user in the middle of a task? It helps us write clear and consistent content across teams and channels. To research a topic? Take a look at MailChimp's style guide. Skip to main content Guides API Reference Tools Release Notes Blog. Highlights include the voice and tone section and word list section. Nancy Pong. Written by. Donât stray too far from the title or topic at hand. If an unordered list comprises more than 10 items, use a table instead. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. © Mailchimp 2020. Follow. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. This is our company style guide. To complete a task? Written by. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. Nancy Pong. If you find youâre getting too far from the intended topic, then you may need to create a separate but related article. Writing Goals and Principles. After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. Avoid rich-text word-processing programs, like Word or Publisher. Here are some other goals and pointers to keep in mind. When additional explanation or a screenshot is necessary, use a line break inside the list item. 4. MailChimp Content Style Guide. But you’ll need to think through your content strategy and define the needs and wants of the company to create the ideal guide for your company. This means it needs to address how to write/produce content in the appropriate way for the intended audience.In one of my favourite parts of the Mailchimp content style guide, they really have given consideration to this in relation to their technical content. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. MailChimp Content Style Guide. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. Do not use current event or trending hashtags to promote Mailchimp. This is our company style guide. Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. Копирайтер и переводчик. Organize article content with H2s and H3s. Check out its style guide if you’re looking to create a guide with a lot of detail. Follow. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. We welcome any feedback for improving the guide. Basics. All we ask is that you credit Mailchimp. Weâve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. Avoid rich-text word-processing programs, like Word or Publisher. Keep and save it for a rainy day. We break a … Although articles are organized differently, some formatting tips are consistent throughout all technical content. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Keep sentences, paragraphs, and procedural steps focused and concise. What is the goal of the user? Are they in a hurry? Копирайтер и переводчик. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. The mass emailing platform has been one of the most popular for many years. Plug in the header image at the top of your template. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. Create your header image at 1200x300px and save it at 72 dpi. by I have messed around and evaluated a good quantity of autoresponders over the last couple of years and they all have actually had good and bad qualities based on business you are running. Originally published here: … Shopify Voice and Tone. Use unordered lists to display examples or multiple notes. GitHub is where people build software. Follow. , so you can go straight to the header image layout options illustrated below please … at,. Formatting to help convey meaning on trending topics or goals, and tone and! 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