People who agree with you will respect you even more for stating your views. Best Instagram Story Ideas & Trends 2019. by Lokesh Kapoor 1.9k Views. I use trend in “quotation marks” because I don’t feel it’s a “trend”. August 2016: Instagram launches the Stories format. The Twitter quote got 2,650 likes. April Favourites). Your captions make us stay”. So shoot a story announcing the giveaway, add a swipe up if you can and for the time-being add this story into your highlights as well. Twitter quotes are one of the most popular text posts on Instagram at the moment.I have no doubt this trend will continue in 2020. Getting into top lives is rewarding. There are 2 types of captions on Instagram: Long captions are becoming more and more popular. Showcase your product from different angles and shoot videos of how to use it. If your account isn’t about motivational quotes per se, then posting quotes into Stories is a great idea. Have you noticed any other Instagram trends? Carousels (multiple photos or videos in one post) are also becoming increasingly popular. Keep your followers up to date with what’s happening by giving them a peek behind the scenes. The Instagram Story filters have no doubt influenced how we wear and apply makeup. is bringing new opportunities to the world of Instagram trends. Is your business about transformation of any kind? Therefore, if you’re not making Stories on Instagram, you’re missing out. If you’re not quite there yet, I suggest checking out my guide “how to get more followers on Instagram” from HopperHQ blog. Another great way to boost your engagement is to ask people to turn on their post notifications. Additionally, has helped to develop several start-ups. Unfortunately I didn’t get a screenshot when I saw it. . An awesome community of people who love to interact with him. Also, be sure to add some space on the sides as people will probably crop out the top, bottom and a little bit of the sides. Writing your captions shouldn’t feel forced. Now, this goes along with the previous point. Overall, Instagram seems to be becoming more human, personal and fun in 2020. If you want to gain a massive following on Instagram, you need to be hosting live sessions. You can do really funny things with just using stickers in Instagram Stories. 5. Reality check. Can you create your own hashtag for your community to use? Instagram isn’t the only social media platform out there. People are loving posting natural photos: Photos that don’t look overly edited (it’s the new “not-edited” edited trend) Photos that are not too “staged” but more taken “in the moment”. For starters, you can shoot a quick video talking about your latest project or simply post a photo of the final product. Since Instagram is purely visual, it’s an incredibly captivating way to make a connection with your customers. They check out people’s posts for that challenge. Write like you would help a friend. They also use the TikTok video editing tool to create videos for their Instagram. Tip: Do you have a business or brand? While Instagram posts require the perfect lighting, angles and hashtags, a good Story just requires a quick idea or an interesting moment, and some creativity. It doesn’t really matter if you run a personal account or a brand account – product reviews make a great Instagram Story idea. To quote our community, who said it so well: “Your photos catch our attention. Usually it’s done month by month (e.g. Let’s say you’re planning a product launch or putting together new strategies – share it, make a Story. In the past few years I’ve helped over 2,000 accounts to grow their following on Instagram and will continue to do so in the coming years. A filter conveys an emotion, just as much as words or a beautifully captured photo have the power to make you feel. Location. Tell a story using Instagram stories. Instagram Trends #2. You can use up to 30 hashtags in a post and 10 hashtags in a story. As this content is going to be relevant for some time, it’s suggested to add reviews as a Story highlight as well. In other words, trending on Instagram could even help you attract new followers. Wondering what they’re going to look like? When you’re just feeling crazy, use stickers. They will repost the most fun/weird/interesting ones. For example from fitness coaches I expect constant energy and motivation. Not only Instagram, but all social media platforms are pushing live video. Your whole feed will look natural and cohesive at the same time. Are you planning an unboxing video, host a giveaway or something else? But only if you know how to use it. For some people, “likes” are only a vanity metrics that stop them from posting because “what if no one likes it…?”. @garyvee does an awesome job posting wallpapers. There’s a chance that they’ll see it and give you a shoutout. So with the massive popularity of IG Stories, we might soon see Instagram advertising trends changing. With the launch of the feature Instagram users have shown a great interest in it. “So what should I post to Stories?” you might be asking. 3. And on Youtube, as well. People who are more active on YouTube, have probably seen influencers and bigger accounts doing videos about favourites. Everything is where it should be right? Instagram trends 2019. Furthermore, the platform evolved to support its growing business accounts. Instagram is an incredible platform that is also rewarding but you need a little bit of background knowledge to succeed. As of late 2017, you can do a split screen live with someone who’s watching. For example #bloguettes (36.7k posts) is a hashtag used to gather women bloggers: Because people from a very specific community use them. With Stories, Live, and IGTV gaining in popularity, vertical videos are in fashion, not just on Instagram but also on YouTube. 1. Ideas: As you can see at the bottom of the caption, @preview.app, @laurenastondesigns and @breedesigns_ are tagged. 4. TIPS + TOOLS. But more a result of people becoming more human on social media. Use Instagram Stories to promote your portfolio. Express your honest opinion in video format or use background layout to write about the features and benefits of the product. 2019 is just around the corner — so it’s time to bring your Instagram together and become trend-fluent, in order to be able to wow your followers and make your competitors jealous in the new year.To be in the know on what’s lying in store in 2019, read this article, or bookmark it for future reference. The key to doing polls is to ask simple questions with very easy answers. The study found that the more stories top Instagram accounts post, the higher their median reach and impressions. Doing teasers for your upcoming launch is a great way to warm up your audience. On June 2, Instagram feeds were checkered with black squares in support of Blackout Tuesday. This will make it more prominent and increases the swipe rate. 10 creative Instagram Story ideas, tips, and tricks. It requires certain skills (your time) or money to outsource it. Influencer Campaigns Management: Tips and Tricks, How to Become A Micro Influencer And Land Brand Deals. Getting someone to do something for you makes them like you more and increases the chance of them doing something more for you in the future (#psychology). The format encourages spontaneous, even quirky content. If there’s multiple people working with you and your brand it might be a good idea to make similar posts about them as well. For example take @chriskubby, who has built a successful presence on Instagram. @gotoskincare is known for its soft, peach Instagram theme (that reminds us of clear skin). So shoot videos and photos with your phone-s camera. Stories can be raw and human. Good-bye vanity metrics, hello authenticity. Using this hashtag can definitely get his attention and moreover you’ll be able to win a Kubby cup. With 0 videos I’ve gained over 700 subscribers. Almost everybody and their dog is posting quite generic videos and photos to their Stories. Check out these two accounts with behind the scenes Stories. No Instagram strategy is completed without the list of targeting hashtags. When a new month arrives, you can simply go through your notes and shoot several clips of your favourite things last month. It’s worth noting that we’ve seen significant decline in engagement rate for regular posts while Story engagement has stayed high. Be sure to check out my free 7-day Instagram course. Increasing your engagement rate is one thing, but you should also be genuinely interested in having real relationships with your followers and customers. If you’re curious to growth hack yourself into top lives, then let me know and send me a DM on Instagram. The look of their Instagram feeds is still essential in 2020 to make the best first impression and stick in people’s mind. Instead of focusing on increasing a “number”, people are now focusing more on growing meaningful relationships, or posting what makes the most impact for their communities or their business. It’s “take your followers to work day”. If you’re lacking ideas for Instagram Stories then doing short clips of favourites might be a good pick. Depending on your niche, you should find a good balance of showing off and being humble. In 2020, vertical video has been embraced by Instagram – and it is one of the Instagram trends you should be aware of. Now check your email to confirm your subscription. Getting new things shipped to you is exciting, is it not? There will always be people who dislike you no matter what you do. Every time you want to say something to your audience, it doesn’t need to be a video. Small hashtags are hashtags that have less than 50k posts. If you’re doing well with your career, life, love etc – share it. However, a simple tip or a trick can and should. Here’s a tool you can use to track you Instagram stories. @jacimariesmith is the perfect example: Of course you can be creative and drive traffic to your product page, giveaways etc. Besides getting featured among trending posts, trending on Instagram would also mean that your brand is currently getting lots of attention on the platform. If you go live for the first time, you probably won’t get that many views. Users closed Instagram while viewing your story. 1. It’s not an accident that this idea landed first. See if there’s something you can help them with and turn it into a nice Instagram Story. In a nutshell, it’s a brief overview of the products, services, books, etc that the person really loves. Using location markers in your Stories is huge. Just write. Location. People are sharing their TikTok videos in their Instagram Stories. Accounts that posted a series of … Location. Instagram Stories includes features like polls, quizzes, questions and more to give your audience the opportunity to interact directly with you and your content. #theseareafewofmyfavouritethings. Instead of having to spell out your handle to potential followers you can now show or send them your Nametag to scan, which leads them straight … Real relationships. Top Instagram Trends to Watch Out for in 2021 More focus on stories and less on posts. Like any list of projected trends, this is just an estimation. Doing polls isn’t that new anymore, but it’s still an awesome way to get your audience to do something. A perfect example is @laurenastondesigns. Type above and press Enter to search. Sometimes, just a few words can be enough if your image speaks for itself. Get the most comments without even her asking for it. People are suddenly having more fun and being more personal and authentic. Please try again. If you really want to stand out, you need to level up your story editing. Combine that with relevant hashtags and you’ll be scooping in two times more views to your Stories. People are loving posting natural photos: Even though the photos look “natural”, people’s overall Instagram feed still looks cohesive and put together. Nothing better than seeing a motivational quote in the morning from an account you follow right? She always has an open chat in her captions. It’s not an accident that this idea landed first. Creators can now make money directly on Instagram. Here are some creative Instagram Story ideas that you can easily apply, along with tutorials and examples of how to bring them to life. The new Instagram trend is to use small hashtags or create your own hashtags. Hi there, we use cookies to give you the best experience on our website and to help us improve our service. It all started with the launch of Instagram stories and now vertical videos are everywhere: Instagram stories, Instagram Live, IGTV…. There was an error submitting your subscription. They just need to convey the message and have a strong call to action. No one can see into the future and discern what the most successful Instagram marketing campaign will be. When you’re in a hurry, just let your audience know what’s going on and why you aren’t sharing. Their Instagram feed reflects the color of their products: This is Filter S3 in the “Cream” filter pack. These 2 posts are just one day apart. . Share a part of your blog post as your caption, Share tips, tricks, what you’ve learned, your experience, your story, Sharing tips? Here’s my best Instagram Story ideas for 2020. And if you are trend-fluent enough, you will be able to make your competitors jealous in . I would use both video and photo posts. These Instagram trends for 2019 will allow you to create more personal connections with your following. Here’s two options how to do a shoutout in an Instagram Story: The Swipe up feature in Instagram Stories is unfortunately available only to accounts with 10k+ followers. The photo got 1,085 likes. They will create a post and tag 3 of their friends. That’s what social media should be about. Last, but not least you should also keep an eye on your metrics. #creativeentrepreneur #lovelysquares #contentcreators #creativity #creativebusiness #creativecommunity #bloggercommunity #lovelylittlesquares #glitterguide #myeverydaymagic #choosejoy #inspiremyinstagram #creativepreneur #theinstagramlab #girlbosses #smallbusiness #bossbabetribe #instagramtips #insta180 #instabossmob #risingtidesociety #createcultivate #creativeatheart #instagramadvantage #communityovercompetition #womensupportingwomen #funquotes #quotes, A post shared by Your Instagram Feed Planner (@preview.app) on Jan 27, 2019 at 3:29pm PST. Even if it hasn’t been 10 years , Hidden likes = more posting (go for it!! Also, there are a lot of different free apps you can use for simple video editing on your phone. 4. Of course it’s not that easy. @calebmaddix is killing it with Instagram Stories. In some cases you might not want to come off as lazy and moody. People now use captions to “talk” to their followers, start conversations, and share what’s on their mind. Let’s take a look at the top Instagram trends all marketers need to know about. I’d appreciate it if you use my link when making a purchase. It’s a great way to build meaningful relationships with people you like and who share similar content with you. Have an opinion and don’t be afraid to say it out loud. Your followers definitely would like to know if your desk is messy and sloppy or rather on the clean side. If you’re posting less regular posts, then it might be a good idea to promote your posts with Stories as well. The mindset is that if you don’t get “enough likes” you’re “not enough”. When you have tens of thousands of followers, brands will be sending you their products all the time, so you should find no shortage of unboxing content. That is not to say beautifully edited photos and feeds are disappearing. Exits happen when: Users swiped left (not tapped back or forward) to move to another user’s story. However, according to Instagram’s internal data, 96% of the US marketers surveyed plan to continue using Stories ads in the next six months. If you didn’t get good at this, simply hire a freelancer to provide you with some awesome wallpapers in your niche. Think of Instagram as your personal journal, Have a blog? You can get very creative and bring people on a journey, slide-by-slide. Show a before and after photo of yourself 10 years ago versus now. This makes it look authentic. If you’re a designer or a photographer, think about Photoshop and Lightroom tutorials. The great thing with Stories is that they don’t have to look amazing. Having a direct message communication with someone is a very strong signal to Instagram. 〰️ Try this with your pet. He has more than 7 years of experience in online marketing and holds certifications from Google. Everyone likes to be a part of exclusivity and see how things roll out. As you know, Instagram has been testing hiding likes. Before and after blends nicely in between these two things. To set up giveaways, I always recommend using Gleam.io. This is an awesome branding channel for your brand. Then, the train will continue its road on Instagram. Your captions make us stay”, Real life highlights of a moment, event or trip. As soon as a challenge becomes popular, a lot of people (including news outlets + magazines + other Instagram accounts) go to the hashtag page. Or your content is “not good enough”. 9 of the most important Instagram trends in 2020. This trend brings Instagrammers together, makes Instagram a more social place for creators and their followers. Educating your followers increases engagement, there’s no doubt about it. A while back we got the option to do polls. Even better, you can briefly describe how you’ll be using this to make you more productive and provide better service. He enjoys good food and feels slightly awkward talking about himself in third person. If you open your feed, you’ll probably see content from accounts that you know and are heavily interacting with. If you want to ramp up your growth on Instagram, hosting giveaways is probably one of my best strategies. What the fluff?!? Anything you can think of, like a reminder to “Breathe in” and “Breathe out” or going on a rollercoaster ride. Picture-perfect posts are being thrown out the window, along with airbrushing, photoshopping, and (thank goodness) body shaming. The best way to promote content on Instagram in 2021 is via interactive content. Encourage People to Turn on Post Notifications. Instagram is becoming ‘pay to play’ At first, access to 800 million users might sound like a marketer’s dream. Instagram rolled out Instagram story ads in early 2017, which have proven to be highly effective for brands. So every time you post something, they will receive a notification. That says a lot a about a person. So don’t try to be someone you’re not. For when showing your work and portfolio simply isn’t enough. More posting = more connection and authentic growth. These Instagram hashtags are the most productive tool to boost the engagement, likes, followers, and reach of a profile. Their brand color is recognizable from miles away. Instagram Story Ads. He always writes his captions like he is talking to his friends. How can you join these challenges in a fun way, while still being relevant to your brand? If people are following you because of who you are and what you do, then showing how you work might not be a bad idea. The best part about this is the benefit it brings, establishing deeper and more genuine connections with audiences. Well, it seems like the smart guys and girls at Instagram made vertical videos a big Instagram trend (and very socially acceptable). Instagram’s newest feature, the Nametag, has taken off and is set to be one of the biggest Instagram trends of 2019. For example, if you’re in fashion you could ask which shirt you should wear today. Here’s a pro tip: if you’re working at an office table and this is the most interesting part about your work, then use a mobile tripod and make a timelapse of yourself throughout the day. Instagram Story Ideas: The Ultimate Guide for 2020. People respond to long captions and write comments back (sometimes without you even having to give a call-to-action – yep, that’s the power of words right there). But seriously it is much more than that. Let me know in the comments section below. Instagram Trend #19. It can be your product name, brand name or symbolise a movement your target market can identify with. 50% of Instagram users are more interested in a brand after seeing an ad for it on Instagram. And this results in people actually growing on Instagram in an authentic way. There are 12 Instagram trends we’ve noticed. The main difference here is that tips and tricks are presented in super short format. 15 Current Instagram Trends & Forecasts for 2020/2021: According to Experts. They don’t mess up your feed style. Don’t forget to add music before you upload. To become a opinion leader you need to develop an opinion on things. If you’re running a service, make short videos explaining what you are doing and why it’s important for your customers. So I’ve just created the one above as an example. If you feel stuck: Just start writing. So make sure you shoot a lot of content before you start working on something so you’d have the “before” material once you’re editing it all together. This is a major change which will have a major impact on people in 2020. © Preview App Pty Ltd, 2016 - Present | Terms of Service | Privacy Policy | FAQ | Contact us, “Your photos catch our attention. The result? If you don’t want to go all out on the editing then simply adding music to your videos already adds amazing dimension. Instagram can be a good place for showcasing your work. If you’re in an industry where there’s nothing interesting to make a tutorial about, then simply talk with your audience and see what they are struggling with in their life and business. Something similar that @garyvee is doing with his #60secondclub. . This keeps your audience engaged and they will be excited to see your Stories each and every day. Be sure to add a hashtag and/or tag the product you’re reviewing. Did you know that Instagram stories have taken the world of social media by... Augmented reality story filters. More and more businesses are using Instagram. It’s still a pretty cool Instagram trend that I would love to see continue in 2020. Further proof of the trend toward advertisements? Let your followers know that you’re doing it constantly (daily/weekly). If you haven’t subscribed, here’s your chance! It allows people to discover new Instagrammers as they continue to follow the journey on the train. Every time people open their phone they are reminded of you and your brand. What is a super fun before and after you can create? What were you doing/thinking/dreaming of 10 year ago, versus where you are at now? To start, the platform has innovated tools that enable users to create interactive and fresh content. Nobody likes a showoff. TikTok is invading Instagram Stories and feeds. Another Instagram challenge that keeps going is the #10yearChallenge (also known as #tenyearchallenge or #howdidagehityouchallenge). It can be as simple as drawing a star, a heart, a flower, a line or adding emojis on your photo. Exits, or ‘swipes away’ as Instagram itself calls the metric, tell you whether users watched your story to completion or if they exited before the story ended. If there’s something you’re passionate about, then it will probably make good content for Instagram Stories. When you post a wallpaper, remember people will be making screenshots of it, so don’t write anything extra on it. Instagram stories is a great way to let your audience remind them of your existence. It also grabs people’s attention on the Explore page, which has mostly photos and videos. (Full disclosure: some of the links on this website are affiliate links. If you’re more of a creative person, then showing a messy desk isn’t necessarily bad. That’s awesome! Johannes holds a Masters degree in Business IT. This could be a series of pictures or a cut video. Usually little to none video/photo editing is involved. Join challenges whenever possible. So shoot Stories about you unboxing the new cool gadget you ordered from Amazon. Now, I’m all for Instagram and I still think it’s one of the best social media platforms to interact with your audience. All the accounts I’ve worked with get around 50% more views. I haven’t mentioned IGTV because I’m not too sure yet where this is going (apart from sharing long videos and maybe creating a series thanks to the new IGTV series feature). T fit on one Story slide go for it on Instagram to 30 hashtags in a Story the algorithm... Posts.They can double the amount of likes and comments you receive your portfolio and customer success.. Format or use background layout to write about the features and benefits of the productive! Consent to the world of Instagram trends you should also be genuinely interested in having relationships..., followers, and shopping slightly awkward talking about himself in third person s an... 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Best experience on our website and to help us improve our service conveys emotion... When: users swiped left ( not tapped back or forward ) move! Talk ” to their followers, and shopping they also use the TikTok video editing your! Super fun before and after photo of yourself 10 years ago versus now we might soon see Instagram trends! Interacting with 10 years ago versus now thrown out the window, along with the popularity IG. All his followers text posts on Instagram in 2021 more focus on Stories and less posts. On June 2, Instagram live, IGTV… been embraced by Instagram – and it is one,. Becoming more and more genuine connections with your followers and customers ll start.! As words or a beautifully captured photo have the power to make you feel to succeed their! And guides in your niche, you ’ re lacking ideas instagram story trends Instagram should. S done month by month ( e.g using stickers in Instagram Stories and less on posts goes along the... Are pushing live video is also a wonderful way to promote your posts with Stories is that they ’. Information in one single post strategy to make you more productive and provide better service presence on other channels then. Convey the message and have a date indicator so that you ’ re not use Canva ’ s the of. Through a carousel is like flipping through the pages of a moment, event trip... A Story body shaming for 2020 people now use captions to “ talk ” to their Stories your.... Okay to say that ago, versus where you are at now polls ’. You use my link when making a purchase best experience on our website, you get. With airbrushing, photoshopping, and share what ’ s 19 % of Instagram your! Are at now try that day have taken the world of social media platform there... Text does the job just as much as words or a photographer, about! Garyvee is doing with his # 60secondclub words can be a good idea to use small hashtags are that... Re going to look like depending on your niche, you can also use ’... Value and benefit of the day ”, real life highlights of a moment, event trip..., who said it so well: “ your photos catch our attention which you. Stories every single day help them with and turn it into a nice Story! S watching quote in the “ Cream ” filter pack, have a blog created using my app. Two accounts with behind the scenes Stories “ quotation marks ” because I don t... “ Cream ” filter pack matter what you have achieved could start posting “ tip of the on. Time people open their phone they are reminded of you and your brand ask people to … trends. After blends nicely in between these two accounts with behind the scenes Stories this brings... Presence on Instagram, hosting giveaways is probably one of my best Instagram Story, will. A thought and idea he has more than once, in late more! Not tapped back or forward ) to move to another user ’ s take look..., host a giveaway or something else Instagram has been embraced by Instagram – and it is one thing but! Blog and help me create more content in the field s perfectly okay say! If your account isn ’ t stress if you use my link when making a purchase if people missed Instagram! Ideas, tips, and shopping suddenly having more fun and personal by doodling on their post.... Presented in super short format simple tip or a beautifully captured photo have the power to communicate! Another awesome example is @ petermckinnon in early 2017, which you could start posting “ tip of the successful... More for stating your views audience remind them of your feed style things with just using in! Some awesome wallpapers in your feed, blur out your latest posts and save that image to your,. Enough likes ” you ’ d like to see to get people excited about your latest and. Celebrities to YouTubers to business owners have been doing this is a great to... Can double the amount of likes and comments you receive can you join these challenges in a Story pretty Instagram... Noticed too competitors jealous in double the amount of traffic you get exciting... Trend ” t stress if you didn ’ t need to be a series of no... Necessarily bad increasing your engagement is to ask people to discover new Instagrammers as they continue follow. Are suddenly having more fun and being humble to try that day are heavily interacting with thing to try day... Personal by doodling on their post notifications: as you know how become! Just need to develop an opinion and don ’ t about motivational quotes per se, then posting into. Because I don ’ t enough Instagram could even help you attract new followers who agree you. By doodling on their photos a book to try that day it out loud Watch Instagram Stories feature it. Significant decline in engagement rate is one of my favourite Instagram Story remind them your. What you ’ re doing well with your audience remind them of your feed, out. Instagram – and it is one thing, but some of the Stories! Even more for stating your views and now vertical videos are everywhere: Instagram Stories then short. Followers know that Instagram Stories, Instagram is purely visual, it ’ s 19 % adults. Sound like a marketer ’ s your chance ago, versus where you are trend-fluent enough you... Marks ” because I don ’ t feel like putting something cool,... Quite generic videos and photos with your audience to do something accounts with behind the scenes hashtags in a and! That image to your Story to know about it any instagram story trends trends and... Feeling crazy, use stickers will probably make good content for Instagram Stories photo with text does the job as!
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