Checklist for a Local SEO Audit. This local SEO audit tool has proven to be a … Increase your search rankings today with our new, Get Started With Your Local SEO Audit and Action Plan, How-to Get Started With the Local SEO Checklist, The website is hosted within the country it is primarily targeting website visitors, The website page load speed is above average using, The website looks good, and functions properly on mobile phones, tablets, and computers, The website navigation is simple to use and makes it easy to find information, There are no 404 error pages or other redirection issues preventing visitor or search engine access, All website pages are appearing in the Google index, All website pages are appearing in the Bing index, There is a unique page title for each website page, Each website page title is optimized for search phrases that match the pages content, There is a compelling meta description for each website page, Each website page has an H1 tag containing the targeted search phrase, Each website page uses H2 tags containing related search phrases, Each website page uses H3 tags containing related search phrases, Each website pages uses image alt and title tags describing the image, There is a location page for each business location that contains address, hours, and a map, The business name, address, and phone number is found on every page, The business name, address, and phone number is implement with structured markup, Each website page has a specific call to action for the visitor to take, The total number of backlinks to the website are on-par with competitors (or better), There are no unusual anchor text patterns or excessive use of optimized anchor texts in backlinks, There are no manual penalties related to links pointing to your website in Google Search Console, There is a plan in place for promoting your website online to increase links and business mentions, There is a Google My Business profile for each business, office location and or provider, Each Google My Business profile for the business has been claimed and properly categorized, Each Google My Business profile for the business has accurate and up-to-date information, Each Google My Business profile has at least 30 positive reviews (4, 5 stars), Each Google My Business Profile responds to it’s review as they are left, The business information has been scanned to find popular online listings and profiles, All major listings and profiles for each business location, and or provider have been claimed, All major listings and profiles for each business location, and or provider have accurate information, All major listings and profiles for each business location, and or provider are being monitored. Download the Local SEO Checklist. What is Local SEO checklist for? Take Images and Optimize GMB. By signing up you agree to our privacy policy and will be automatically enrolled to our newsletter. Yahoo has a service for local listings and while it is not free, … Verify GMB. Audit brand mentions and implied links “near me”) are likely to be done on mobile devices. Local SEO audits provide businesses with a baseline of how they can rank locally before moving forward to a more global audience. Checklist for a Local SEO Audit. An SEO audit is probably the first thing a business owner needs to consider when starting a web re-design or new SEO campaign. And the basics matter. Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights ”, let’s find out the local SEO best practices that will skyrocket your business in the local search. Review your page title tags and meta descriptions which map to key local search keywords, and verify that they’re leading with (and doubling down on) what makes your business unique — why should searchers click on your result? Here’s an audit checklist that you can use to evaluate your business’ local SEO and find ways to better it. Build Citations. With a Bing Webmaster Tools, you get similar data and tooling to what you get with Google Search Console, but specifically for the Bing search engine. Local SEO Checklist. Want to learn more about SEO and Marketing from Raven Tools each week ? The amazing secret to increased local search engine visibility and rankings Google My Business is a subset of Off-page Local SEO that greatly influences your rankings for localized searches and visibility within Google Maps. For the Local SEO experts here, I am wondering, what is your GMB audit checklist? Take Images and Optimize GMB. “If you’re in position 3 and your CTR increases,” he explained, “you’ll start to move up in the rankings, because this is a huge indicator for Google.”. Grab the sheet. Keep your descriptions from 130-165 characters. If you’re having trouble getting your website to load in 3 seconds or less, Elliott offered two quick fixes that can help cut downtime to load: As Elliott told us, “if you look at the traffic breakdown for a local company, you’ll find the mobile/desktop split is often close to 50 percent.” That’s in stark contrast to other types of companies, such as corporate B2B, which might look more like 80% desktop and 20% mobile. “As part of a local SEO audit, a business should get a handle on their number of current reviews — as well as their sentiment,” Elliott says. Page load times are a technical SEO element that has recently gotten more attention. In addition to link-building on websites your competitors are already on, Elliott suggests that your own local suppliers and partners can also offer low-hanging fruit for local link-building. Why should they choose you over a more established national or international competitor? Improve your rankings in Google search results with our ultimate local SEO checklist - a 24-step checklist to boost the local SEO for your small business. Simply put, structured data is written in a pre-defined structure that search engines recognize. Finding any issues with your data and correcting them is important for customer experience, and your local SEO. At the end of the day, small efforts can have a big impact when you’re working to improve local SEO. Much of local on-page SEO optimization is about making it easier for Google and other search engines (i.e. Let’s look in more depth into a few of these factors that can impact local SEO: Page speed and website load times are as important a factor for local SEO as they are for traditional SEO campaigns, with one caveat: localized searches (e.g. To Do: Do an audit of existing citations Compare that list to the list of normalizations Local SEO Checklist v1.0 Overview. Each of these elements influences the relative weighting of your Google My Business profile versus others in your area. Check Out Backlink Profiles for Locally Relevant Links, 4. Write clear meta descriptions for every page, using local keywords as natural. Our audit template walks you through the process including website, links, citations & local profiles. If you find that you are struggling to complete the steps or simply don’t have the time to do it yourself, consider getting your local SEO audit from us. Verify GMB. 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